Google Ads Management for UK Small Businesses
Paid media sounds simple: invest in ads, attract customers, and generate profit. But in reality, many businesses waste budget targeting the wrong audiences, rely on creative that fails to convert, and struggle to measure results due to poor tracking.
I take the guesswork out of paid advertising. From strategy and creative to tracking and ongoing campaign management, I help businesses get more from their ad spend across Google, Meta, and LinkedIn.
Is this right for you?
This service suits you if:
- You already spend on Google Ads and aren't sure it's paying back.
- You're thinking about starting and don't want to waste budget learning the hard way.
- Your agency sends reports but you can't tell what's actually working.
- You want one experienced person who knows your business, not a rotating account team.
What I help with
- Account audits: a clear review of your current setup, wasted spend and quick wins.
- Campaign build and management: search, Performance Max, shopping and remarketing, set up around your actual goals.
- Keyword and search term control: cutting irrelevant clicks and focusing spend on people ready to buy or enquire.
- Ad copy and landing pages: testing messages and tightening the page people land on.
- Conversion tracking: making sure calls, forms and sales are measured properly in Google Ads and GA4.
- Reporting in plain English: what you spent, what it produced and what I'm doing next.
How I work
- Understand your business. A free call to learn your goals, margins and customers.
- Audit and plan. I review what's in place and agree priorities and a monthly budget with you.
- Build and launch. I set up or restructure campaigns and tracking.
- Optimise every month. Ongoing management, testing and a short report you can read in five minutes.
Questions I'm often asked
How much should I spend on Google Ads? It depends on your industry and goals. I'll give you an honest view on the free call, including when I think Google Ads isn't the right channel yet.
How long until I see results? Search campaigns can produce enquiries within weeks, but meaningful optimisation usually takes two to three months of data.
Do you work with businesses outside Merseyside? Yes. I'm based in Liverpool and work with small businesses across the UK.
Can you also help with Facebook Ads or SEO? Yes, I can help with both. Take a look at my Facebook Ads management service, or get in touch to talk it through.
Ready to get more from your Google Ads?
Tell me what you're working on and where you're stuck. I'll tell you honestly whether I can help.