My Services

Mark the marketer in an office environment

Mark The Marketer teaching a class for marketing

Digital Support, Built Around What You Need.

There isn't a one-size-fits-all approach to digital marketing. I work with businesses across different areas of their digital activity, providing ongoing support, individual projects or additional expertise where it's needed.

For businesses that need regular, hands-on digital support across multiple areas. This could include your website, SEO, paid advertising, CRM, email marketing, analytics and wider digital strategy.
Need help with something specific? I can support individual projects such as website builds, CRM implementations, automation projects, campaign launches and digital audits.
I work alongside existing marketing teams and agencies when they need additional capacity or digital expertise. I can slot into your existing setup and support specific client work, projects or ongoing delivery.
For businesses that already have people doing the work but need experienced input on what to do next. I can help review your current digital activity, identify opportunities and turn them into a practical plan.

Not sure what type of support you need?

Tell me what you're working on and where you're currently getting stuck. We can work out the right approach from there.

LETS TALK

Paid Advertising

I plan, build and manage paid advertising campaigns designed to generate the right traffic, enquiries and opportunities for your business. From initial strategy and setup through to ongoing optimisation, I focus on making paid media work alongside your wider digital activity.
Google Ads, Meta Ads, Linked In Ads, TikTok Ads, campaign strategy, account setup, audience targeting, retargeting, conversion tracking, landing pages, ongoing optimisation and performance reporting.
I can manage your paid advertising on an ongoing basis or support with a specific campaign or project. I'll work closely with your team to understand your goals, audience and wider marketing activity, rather than managing campaigns in isolation.

Search engine optimasation on a note pad

SEO (Search Engine Optimisation)

I help businesses improve their visibility in search and attract more relevant organic traffic. That means looking at the complete picture, from the technical health and structure of your website through to the content you're creating, the searches your customers are making and how your performance changes over time
SEO audits, keyword research, technical SEO, on-page optimisation, content strategy, local SEO, competitor analysis, Google Search Console, website structure, SEO reporting and ongoing optimisation.
SEO can be supported as an ongoing part of your digital marketing or as a focused project to identify and resolve specific issues. I'll establish where the biggest opportunities are, prioritise the work that matters and help implement improvements rather than simply handing over an audit or list of recommendations.

Website design and management on a computer screen

Website Design & Development

I design, build and improve websites with the wider business objective in mind. Whether it's a completely new website, a landing page or improvements to an existing site, I focus on creating something that looks professional, is easy to manage and gives visitors a clear route towards taking action.
Website design and builds, landing pages, Word Press, Webflow, Squarespace, Shopify, CMS development, website migrations, forms, integrations, conversion improvements, tracking implementation and ongoing website support.
I can take a website from initial planning through to build and launch, or work within your existing website to make ongoing improvements. Where other people are involved, such as designers, developers or internal marketing teams, I'm equally comfortable fitting into the existing project and working alongside them.

CRM Set Up & Automation

I help businesses use CRM and automation to better manage leads, opportunities and customer relationships. The aim isn't simply to install a CRM, but to create a system that connects your marketing and sales activity, reduces unnecessary manual work and gives your team better visibility over what's happening.
CRM setup and optimisation, Zoho CRM, HubSpot, Active Campaign, lead management, pipeline design, workflow automation, sales processes, integrations, automated follow-up, data structure, forms and CRM reporting.
I start by understanding how leads and customers currently move through your business before deciding how the technology should work. I can then map the process, build or improve the CRM, create automations and work with your team to make sure the system fits the way the business actually operates.

Digital Consultancy & Support

Sometimes you don't need another agency or full-time hire. You just need an experienced digital marketer who can understand the business, work alongside your existing team and get involved wherever additional expertise or resource is needed.
Ongoing digital marketing support, digital audits, troubleshooting, project support, marketing team support, agency support, campaign planning, marketing technology, supplier coordination and additional digital resource.
This is the most flexible way to work with me. I can become an ongoing extension of your team, provide additional resource during busy periods or get involved in individual projects when you need a particular skillset. The level of support can adapt as your priorities and requirements change.

Digital Strategy

I help businesses make sense of their digital activity and decide where their time, budget and resources are best spent. That might mean developing a wider digital strategy, planning a particular campaign or reviewing what's already happening to identify where things could work better together.
Digital strategy, marketing audits, channel planning, campaign strategy, digital roadmaps, competitor research, customer acquisition strategy, marketing technology, budget planning and identifying opportunities for growth.
I don't believe in producing strategy documents that disappear into a folder. I'll get to know the business, understand what you're trying to achieve and turn that into practical priorities that can actually be implemented. I can provide the strategy alone or stay involved to help put it into action.

Email Marketing & Automation

I create email marketing that supports the wider customer journey rather than simply sending occasional campaigns. From regular communications through to automated lead nurturing, email can help businesses stay connected with prospects and customers at the right stages of their relationship.
Email campaigns, automated journeys, lead nurturing, segmentation, customer lifecycle emails, CRM-triggered communications, campaign planning, email templates, database management, testing and performance reporting.
I can manage ongoing email activity or build specific campaigns and automated journeys around your existing marketing and sales processes. Where possible, I'll connect email with your CRM and wider digital activity so communications are driven by what customers actually do rather than operating as a completely separate channel.

Customer Journey’s & Conversion

Generating traffic and enquiries is only part of the job. I help businesses improve what happens between someone first discovering the business and eventually becoming a customer, identifying unnecessary friction and opportunities to create a clearer, more effective journey.
Customer journey mapping, conversion optimisation, lead journeys, landing pages, enquiry forms, booking processes, lead routing, follow-up journeys, website conversion, CRM handovers and marketing-to-sales processes.
I'll look at the journey from the customer's perspective while also understanding what needs to happen internally. From there, I can map the existing process, identify gaps and then help implement improvements across your website, CRM, automation, email and other digital touchpoints.

Analytics & Reporting

Good digital marketing should give you a clear understanding of what's working and where improvements can be made. I help businesses put the right tracking and reporting in place, then turn that data into useful information rather than overwhelming teams with dashboards and numbers.
GA4, Google Tag Manager, Google Search Console, conversion tracking, campaign tracking, reporting dashboards, website analytics, marketing performance reporting, attribution, data analysis and ongoing performance reviews.
I can review and improve your existing tracking setup, build reporting around the metrics that actually matter to your business and provide ongoing analysis as part of wider digital support. The focus is always on using the data to make better decisions, not reporting numbers for the sake of it.