What Makes a Good Small Business Website in 2025?

f your website looks outdated, loads slowly, or doesn’t make it easy for visitors to contact you — it’s costing you money. Here’s what every small business website needs in 2025.

1. Mobile-First Design

Over 60% of web traffic is mobile. Your site should be fast, responsive and easy to navigate on a phone.

2. Clear Calls to Action

“Book now,” “Get a free quote,” or “Speak to an expert.” Every page should tell the visitor what to do next.

3. Speed

Use compressed images, lazy loading and a clean design to keep load times under 3 seconds.

4. Trust Elements

Showcase real client testimonials, certifications, and trust badges.

5. SEO-Friendly Content

Use headings, alt text, keywords, and internal links. Each page should have a purpose and be optimised to rank.