The Ultimate Marketing Strategy Template for Small Businesses

Written By Mark Lennon

A marketing strategy isn’t a 20-page document that collects dust. It’s a simple plan that tells you what to do, when to do it, and how to track success.

Here’s a simplified framework for small business owners in the UK.

1. Define Your Audience

Be specific:

  • “Small business owners in Liverpool” is better than “everyone who needs marketing”

2. Clarify Your Offer

What problem are you solving? What do clients get? Make sure it’s front and centre on your website and social channels.

3. Choose Your Channels

Pick 2–3 core channels:

  • Google Ads

  • Facebook/Instagram

  • Email

  • SEO

  • LinkedIn

4. Set a Monthly Goal

This could be:

  • Number of leads

  • Calls booked

  • Revenue target
    Track it every month. What gets measured gets improved.

5. Build Your Funnel

Awareness > Interest > Enquiry > Sale
Each stage needs content and a next step. Blog posts, landing pages, lead magnets, email sequences, all play a role.

Mark Lennon
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Social Media Management for Time-Strapped Business Owners