Email Marketing Automation: Save Time and Boost Sales

Written By Mark Lennon

Many businesses in the UK still treat email marketing as an afterthought — or worse, send one-off emails manually. But with automation, you can nurture leads, stay top-of-mind, and drive repeat business without lifting a finger.

What Is Email Marketing Automation?

It’s the process of sending emails to contacts based on their behaviour, interests, or a schedule — all automatically.

Common Automated Flows for Small Businesses:

  • Welcome sequence: Sent after someone downloads a lead magnet or signs up

  • Abandoned cart emails: For e-commerce

  • Re-engagement emails: For inactive subscribers

  • Post-purchase follow-ups: Great for upselling or reviews

Why It Works:

  • Timely: Sent at the right moment, not randomly

  • Targeted: Based on what people care about

  • Efficient: Set it once and let it run

Tools You Can Use:

  • Mailchimp or Klaviyo for e-commerce

  • Zoho Campaigns or ActiveCampaign for service-based flows

  • Integrate with your CRM to personalise messaging

Real Example:

One of my clients increased their monthly bookings by 36% just by adding a simple reminder sequence when someone left an enquiry form unfinished.

Mark Lennon
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