5 Common SEO Mistakes That Are Costing You Website Traffic

Many businesses invest time and money into their website, only to see little return. Often, it’s not the effort that’s wrong — it’s the approach. Here are five common SEO mistakes that could be holding you back.

1. Not Using the Right Keywords

Stuffing your homepage with the word “marketing” isn’t going to cut it. You need to target what your ideal customer is searching for, like:

• “Email marketing for salons”

• “Facebook ads consultant UK”

2. Missing Meta Descriptions

Each page should have a unique meta title and description. These help Google understand what your page is about and improve your click-through rate.

3. Slow Site Speed

If your website takes more than three seconds to load, visitors will bounce. Compress images, minimise code, and use a reliable host.

4. No Internal Linking

Make sure every page links to others on your site. It helps Google crawl your site and keeps visitors exploring longer.

5. Neglecting Local SEO

If you’re a local business, you must optimise for your area. Add location keywords, list your business on local directories, and encourage reviews.